SWOT - Strengths

• Accreditation, qualifications, certifications?
• Advantages of proposition?
• Capabilities?
• Competitive advantages?
• Cultural, attitudinal, behavioral?
• Experience, knowledge, data?
• Financial reserves, likely returns?
• Innovative aspects?
• Location and geographical?
• Management cover, succession?
• Marketing - reach, distribution, awareness?
• Price, value, quality?
• Processes, systems, IT, communications?
• Resources, Assets, People?
• USP's (unique selling points)?