Social Media Maturity Model

1.

No recognition of social media use by entity or its staff

2.

Sporadic use of social media by staff and organizational sub-units

No recognition of social media use or provision of guidelines 

3.

Social media used on ad hoc basis by staff and organizational sub-units.

No guidance, procedures, policies, or standards in place.

No internal support established to facilitate social media use

4. 

Social media used for tactical purposes by the organization or its sub-units.

Increased communication across organizational entities and with external parties

Communication and interactions with external parties create brand perceptions

Developing guidance, procedures, policies, or standards.

Internal support for use of social media implementing.

Developing social media use strategies and tactics and staff awareness of guidelines

5. 

Combining corporate strategies and tactics witih social media use strategies

Use of big data methodology to analyze external perceptions 

Use of big data methodology to  potential opportunities

Cooperation within an organization and with external parties through use of social media

New idea creation through increased diversified conversations

Staff awareness regarding appropriate social media use

Evaluation of social media use to achieve further synergies