Sunday, September 30, 2012

PEST Market Analysis - Social


  • Advertising and publicity
  • Brand, company, technology image
  • Buying access and trends
  • Consumer attitudes and opinions
  • Consumer buying patterns
  • Demographics
  • Ethical issues
  • Ethnic/religious factors
  • Fashion and role models
  • Law changes affecting social factors
  • Lifestyle trends
  • Major events and influences
  • Media views

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