SWOT - Opportunities

• Business and product development?
• Competitors' vulnerabilities?
• Geographical, export, import?
• Global influences?
• Industry or lifestyle trends?
• Information and research?
• Major contracts, tenders?
• Market developments?
• Market need for new USP's?
• Market response to tactics, e.g., surprise?
• Market volume demand trends?
• New markets, vertical, horizontal?
• Niche target markets?
• Partnerships, agencies, distribution?
• Seasonal, weather, fashion influences?
• Technology development and innovation?