Sunday, September 30, 2012

PEST Market Analysis - Economic

  • Customer/end-user drivers
  • General taxation issues
  • Home economy situation and trends
  • Interest and exchange rates
  • International trade/monetary issues
  • Market and trade cycles
  • Market routes and distribution trends
  • Overseas economies and trends
  • Seasonality/weather issues
  • Specific industry factors
  • Taxation specific to product/services

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