ü Always avoid alliteration.
ü Prepositions are not words to end sentences with.
ü Avoid clichés like the plague.
ü Employ the vernacular.
ü Eschew ampersands & abbreviations, etc.
ü Parenthetical remarks (however relevant) are unnecessary.
ü It is wrong to ever split an infinitive.
ü Contractions aren't necessary.
ü Foreign words and phrases are not apropos.
ü One should never generalize.
ü Comparisons are as bad as clichés.
ü Don't be redundant and don't use more words than necessary because it's highly superfluous.
ü Profanity sucks.
ü Be more or less specific.
ü Understatement is always best.
ü Exaggeration is a billion times worse than understatement.
ü One-word sentences? Eliminate.
ü Analogies in writing are like feathers on a snake.
ü The passive voice is to be avoided.
ü Go around the barn at high noon to avoid colloquialisms.
ü Even if a mixed metaphor sings, it should be derailed.
ü Who needs rhetorical questions?
ü Sentences without verbs--bad idea.
ü Avoid run-on sentences they are hard to read.
ü Don't use no double negatives
ü Verbs has to agree with their subjects.
ü Avoid commas that are not necessary.
ü Place pronouns as close as possible, especially in long sentences--such as those of ten or more words--to their antecedents.
ü Use parallel structure when you write and in speaking.
ü Take the bull in hand and don't mix metaphors.
ü Never use a long word when a diminutive one will do.
ü Unless you are quoting other people's exclamations, kill all exclamation points!!!
ü Proofread carefully to see if you any words out.
