Eliminating or reducing deviations in performance
Maintaining operation effectiveness and efficiency
Reducing hidden costs (e.g. high transaction costs incurred when changes are made to services, service levels, or demand levels in a trial-and-error manner)
Publicizing and substantiating hidden benefits (e.g. reduced lock-in through leasing assets rather than buying them)
Uses of automation, web-based functionality, cloud, support tools, etc. to reduce the cost of providing service, and better allow scalability without commensurate cost increases.
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